In this talk, Dondi Gomez defines “maverick marketing” in the experience of Unilever Philippines’s groundbreaking campaigns. Coming off from the premise that “Great marketing gives people a taste of what could be,” Dondi shares how imagination and out-of-the-box thinking paved the way for the unparalleled success of campaigns for Rexona, Dove, and Ponds. He then posits how "Maverick Marketing" can also be applied for Brand Philippines.